Remote Job: Paid Ads Manager

Full job description

Paid Ads Manager (Performance Marketing)

Experience: Minimum 5+ Years
Employment Type: Full-Time
Work Arrangement: Remote

About the Role

We are seeking an experienced, highly analytical, and results-driven Paid Ads Manager to lead our global paid acquisition strategy across multiple digital advertising platforms.

This role is responsible for planning, launching, optimizing, and scaling high-performing advertising campaigns that drive qualified traffic, leads, customer acquisition, and revenue growth. You will own the entire paid advertising lifecycle, from campaign strategy and audience targeting to budget management, attribution, optimization, and reporting.

You will work closely with the Growth & Strategy Lead, Content Manager, Community Manager, Visual Production Team, and Product teams to ensure paid campaigns align with business objectives and deliver measurable results.

This is a senior role requiring someone with proven experience managing substantial advertising budgets and delivering strong ROI for SaaS, AI, technology, startup, or high-growth businesses.

Key ResponsibilitiesPaid Advertising Strategy

• Develop and execute global paid advertising strategies aligned with business and growth objectives.
• Plan and manage full-funnel customer acquisition campaigns.
• Build scalable paid acquisition systems across multiple markets.
• Identify new advertising opportunities and growth channels.

Campaign Management

Manage advertising campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• X (Twitter) Ads
• Reddit Ads
• Additional digital advertising platforms as required.

Budget Management

• Manage advertising budgets efficiently while maximizing return on investment.
• Allocate budgets based on campaign performance.
• Continuously optimize cost per acquisition (CPA), customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
• Monitor daily campaign performance and spending.

Audience Targeting & Optimization

• Develop audience segmentation strategies.
• Build remarketing and retargeting campaigns.
• Create lookalike and custom audience strategies.
• Conduct continuous A/B testing for creatives, copy, landing pages, audiences, and bidding strategies.
• Optimize campaigns based on performance data.

Tracking, Attribution & Analytics

• Implement and manage conversion tracking across all advertising platforms.
• Configure and maintain:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Meta Conversion API (CAPI)
• LinkedIn Insight Tag
• UTM tracking
• Server-side tracking where applicable
• Ensure campaign attribution and reporting accuracy.

Performance Reporting

Monitor and report on key metrics including:

• ROAS
• CAC
• CPA
• CPL
• CPC
• CPM
• CTR
• Conversion Rate
• Revenue Attribution
• Customer Lifetime Value (LTV)
• Funnel Performance
• Campaign ROI

Provide weekly and monthly reports with actionable recommendations for continuous improvement.

Collaboration

Work closely with:

• Growth & Strategy Lead
• Content Manager
• Community Manager
• Visual Production Team
• Product Team
• Marketing Team

Ensure campaign messaging, creative assets, and landing pages align with campaign objectives.

Required Qualifications

• Minimum 5 years of hands-on experience managing paid digital advertising campaigns.
• Proven experience managing medium to large advertising budgets with measurable ROI.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
• Experience managing campaigns for SaaS, AI, B2B technology, startups, or high-growth businesses.
• Strong understanding of customer acquisition funnels and performance marketing.
• Experience implementing attribution, tracking, and conversion measurement.
• Excellent analytical and problem-solving skills.
• Strong understanding of campaign optimization and experimentation.
• Excellent written and verbal English communication skills.
• Ability to work independently in a fast-paced remote environment.

Preferred Qualifications

Experience with one or more of the following:

• Google Analytics 4
• Google Tag Manager
• Meta Business Suite
• Meta Conversion API
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Looker Studio
• HubSpot
• Hotjar
• Microsoft Clarity
• SEMrush
• Ahrefs
• Google Search Console
• AI-powered marketing tools

What Success Looks Like

Within your first 90 days, you should be able to:

• Launch and optimize multi-platform paid advertising campaigns.
• Build scalable customer acquisition funnels.
• Improve campaign efficiency through continuous optimization.
• Deliver measurable improvements in qualified leads and customer acquisition.
• Establish reliable attribution and reporting across all paid channels.
• Collaborate effectively with cross-functional teams to support business growth.

Application Requirements

Please submit the following:

• Updated resume.
• Portfolio of paid advertising campaigns you have personally managed.
• Case studies demonstrating measurable campaign performance.
• Examples of dashboards or performance reports.
• Details of the largest advertising budget you have managed.
• Metrics including ROAS, CAC, CPA, CPL, CTR, Conversion Rate, Revenue, and other relevant KPIs.
• A brief summary describing your most successful paid advertising campaign, your role, strategy, and measurable business impact.

Screening Questions

• What is the largest monthly advertising budget you have personally managed? Please include the platforms and industries.
• Describe your most successful paid advertising campaign, including objectives, budget, KPIs, and measurable results.
• Which advertising platforms have you managed professionally over the past five years?
• What attribution, analytics, and conversion tracking tools have you implemented and managed?
• Have you managed paid advertising campaigns for SaaS, AI, B2B technology, or startup companies? If yes, please describe your experience.
• Please provide links to case studies, dashboards, or campaign reports that demonstrate your work (if available).
• If selected, what is your earliest available start date? Please provide the exact date you would be available to begin.

Only candidates with proven experience managing performance marketing campaigns and delivering measurable business results will be considered.

Pay: ₦550,000.00 – ₦600,000.00 per month

Application Question(s):

• What is the largest paid advertising budget you have personally managed?

Please specify the platform(s) (Google Ads, Meta, LinkedIn, TikTok, YouTube, X, etc.), monthly and annual ad spend, campaign duration, industries served, and whether you had full ownership of strategy, execution, optimization, and reporting.

• Describe the highest-performing paid advertising campaign you have managed.

Include:
Campaign objective.
Platforms used.
Target audience.
Budget.
Creative strategy.
Targeting approach.
A/B tests performed.
KPIs measured.
Final results (ROAS, CAC, CPL, CPA, CTR, Conversion Rate, Revenue, etc.).
Your specific contribution.

• Which advertising platforms have you managed professionally in the past five years?

For each platform (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, X Ads, Reddit Ads, etc.), describe:
Years of experience.
Campaign types.
Average monthly budget managed.
Optimization strategies.
Reporting tools used.

• Suppose a campaign has spent $20,000 over three weeks, but conversions are significantly below target.

Walk us through your complete troubleshooting process, including the data you would review, hypotheses you would test, optimizations you would make, and how you would decide whether to scale, pause, or redesign the campaign.

• What attribution, tracking, and analytics tools have you implemented and managed?

Describe your experience with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion API (CAPI), server-side tracking, UTM parameters, Looker Studio, HubSpot, or other attribution platforms. Explain how you ensure accurate conversion tracking and campaign reporting.

• Have you managed paid advertising for SaaS, AI, B2B technology, startups, or global product launches?

If yes, describe:
The product.
Target markets.
Customer acquisition strategy.
Funnel structure.
Budget.
Cost per acquisition.
Return on ad spend.
Lessons learned.
Measurable business outcomes.

• If selected for this position:

What is your earliest available start date?
If you are currently employed, when can you officially join?
Please provide the exact date you would be available to start.
Are you comfortable managing paid advertising campaigns across multiple platforms, collaborating with the Growth & Strategy Lead, Content Manager, Community Manager, and Creative Team in a fast-paced global startup environment?

Experience:

• Paid ADS: 5 years (Preferred)

Work Location: Remote