Full job description
Growth Marketing Lead
Company: BeautynBrushes (BNB) Location: Remote (Nigeria Preferred) Employment Type: Full-Time Salary: ₦300,000/month
About BeautynBrushes
BeautynBrushes (BNB) is an AI-powered beauty platform helping beauty professionals run more premium beauty businesses through online booking, deposits, professional pricing, cancellation policies, automated reminders, and business management tools.
We are building both:
- A business management platform for beauty professionals
- A marketplace that connects clients with beauty professionals
Our current primary focus is growing our community of beauty professionals across Nigeria, Ghana, Canada, and the United States. However, as we continue to scale, we will also expand our focus on marketplace growth, client acquisition, and increasing bookings between clients and beauty professionals.
Our mission is simple:
Help beauty professionals move from managing bookings in DMs to running premium beauty businesses with systems.
About the Role
We are looking for a highly strategic and execution-focused Growth Marketing Manager to lead our marketing efforts and help drive business growth.
This is a hands-on leadership role.
You will be responsible for creating and executing growth strategies, managing marketing performance, overseeing our marketing team, and helping BeautynBrushes grow both the supply side (beauty professionals) and eventually the demand side (clients).
While our immediate focus is acquiring and activating beauty professionals, we are looking for someone who understands marketplace businesses and can help lay the foundation for future client acquisition and marketplace growth.
You will oversee:
- Social Media Manager
- Video Editor
- Email & WhatsApp Marketing Specialist
- Outreach & Lead Generation Specialist
At the same time, you will remain an individual contributor and personally own:
- Paid advertising
- Growth strategy
- Funnel optimization
- Marketing analytics
- Marketing automation
- Team performance management
We are looking for someone who can combine strategy, execution, analytics, leadership, and a strong growth mindset.
Key ResponsibilitiesGrowth Strategy
- Develop and execute growth strategies aligned with company goals
- Identify opportunities to increase beauty professional acquisition
- Research competitors, customer behavior, and industry trends
- Develop growth experiments and A/B tests
- Continuously improve acquisition, activation, and conversion funnels
Beauty Professional Growth
Own strategies that increase:
- Beauty professional signups
- Onboarding completion rates
- Activation rates
- Subscription conversions
- Beauty professional engagement
Work closely with the Email & WhatsApp Marketing Specialist and Outreach Specialist to improve acquisition and activation performance.
Marketplace Growth
While our immediate focus is beauty professionals, this role should also help lay the foundation for marketplace growth by:
- Understanding both sides of the marketplace
- Identifying future opportunities to acquire clients
- Increasing awareness of BeautynBrushes among consumers
- Supporting long-term booking growth between clients and beauty professionals
- Developing future demand-generation strategies
Paid Advertising
Own and manage:
- Meta Ads
- Instagram Ads
- Facebook Ads
- TikTok Ads
- Google Ads (if applicable)
Responsibilities include:
- Campaign creation
- Audience targeting
- Creative testing
- Budget allocation
- Conversion optimization
- Performance reporting
Marketing Team Leadership
Manage and coordinate:
- Social Media Manager
- Video Editor
- Email & WhatsApp Marketing Specialist
- Outreach Specialist
Responsibilities include:
- Setting team priorities
- Reviewing performance
- Ensuring accountability
- Managing campaign execution
- Aligning team members around business goals
- Helping team members improve performance
Email, WhatsApp & Marketing Automation
Work closely with the Email & WhatsApp Marketing Specialist to:
- Build email nurture campaigns
- Create onboarding campaigns
- Improve activation rates
- Improve retention and engagement
- Develop lifecycle marketing campaigns
Platforms may include:
- Instantly
- Zoho Campaigns
- WATI
- Mailchimp
- Make.com
- Zapier
Analytics & Reporting
Track and report on:
- Beauty Pro Signups
- Cost Per Lead
- Cost Per Signup
- Activation Rates
- Onboarding Completion Rates
- Subscription Conversions
- Email Performance
- WhatsApp Performance
- Paid Advertising Performance
- Marketplace Engagement Metrics
Provide weekly reporting and recommendations for improvement.
AI & Automation
We are looking for someone who actively uses AI in their marketing workflow.
Examples include:
- ChatGPT
- Claude
- AI-assisted content planning
- AI-assisted campaign optimization
- AI-assisted reporting
- Marketing automation tools
Bonus if you have experience with:
- APIs
- Scripts
- Workflow automation
- Technical marketing systems
Required Skills
- 3+ years of digital marketing experience
- Strong Meta Ads experience
- Experience with TikTok Ads and/or Google Ads
- Experience with email marketing
- Experience with WhatsApp marketing
- Strong understanding of marketing funnels
- Experience with analytics and reporting
- Experience leading projects, teams, or freelancers
- Strong communication skills
- Strong problem-solving skills
- Comfortable working in a startup environment
Nice to Have
- Marketplace experience
- SaaS experience
- Beauty industry experience
- Startup experience
- Experience with WATI
- Experience with Instantly
- Experience with Zoho Campaigns
- Experience with Make.com or Zapier
- Experience using AI extensively in marketing workflows
Why Join BeautynBrushes?
- Help shape the future of a fast-growing beauty tech startup
- Lead marketing strategy and execution
- Work directly with leadership
- Build systems and processes from the ground up
- Opportunity for growth as the company expands across multiple markets
- Make a real impact on how beauty professionals grow their businesses
Pay: ₦300,000.00 per month
Application Question(s):
- 1. Tell us about the most successful marketing campaign you have personally managed.
Please include:
The goal
Marketing channels used
Budget (if applicable)
Results achieved
- 2.If BeautynBrushes wanted to get more beauty professionals to sign up in Ghana and Nigeria, what would be the first 3 things you would do and why?
- 3.What AI tools, marketing automation tools, and advertising platforms do you currently use in your work? Please explain how you use them.
Work Location: Remote.
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