Remote Job: Social Media Manager – N250,000 a month

Full job description

Job description: Social Media Manager

Location: Remote

Salary: ₦250,000 per month

Work Schedule: Willingness and ability to work according to a schedule aligned with Eastern Time (ET).

About the Role

We are seeking a creative, strategic, and results-driven Social Media Manager to manage and grow the social media presence of a real estate business.

The ideal candidate will be responsible for developing and executing social media strategies that increase brand visibility, showcase properties, educate and engage the audience, generate qualified enquiries, and support the company’s overall sales and marketing objectives.

The successful candidate must understand how to market real estate through social media and be able to combine strong content planning, storytelling, audience engagement, trend awareness, and performance analysis to build a credible and commercially effective online presence.

Key Responsibilities

• Develop and execute social media strategies specifically aligned with the company’s real estate and business objectives.
• Manage the company’s social media platforms and maintain a consistent, professional brand presence.
• Develop and maintain weekly and monthly content calendars.
• Plan content around property listings, property showcases, investment opportunities, real estate education, market insights, lifestyle, location highlights, and company activities.
• Coordinate with content creators, designers, photographers, videographers, sales teams, and other relevant team members to ensure timely content production.
• Schedule and publish engaging content consistently across relevant social media platforms.
• Write compelling captions, hooks, headlines, calls-to-action, and other social media copy.
• Develop campaigns designed to promote properties, generate enquiries, increase brand awareness, and support sales activities.
• Ensure properties are presented accurately, professionally, and attractively across social media.
• Highlight property features, locations, amenities, lifestyle benefits, investment opportunities, and other relevant selling points.
• Monitor and respond to comments, direct messages, mentions, and relevant audience interactions.
• Build and maintain an engaged community of prospective buyers, investors, tenants, and other relevant audiences.
• Identify common audience questions, objections, and interests and use these insights to inform future content.
• Research real estate trends, market developments, competitors, property brands, and relevant social media trends.
• Identify trending content formats and opportunities that can be adapted to the real estate brand.
• Monitor competitor activity and identify opportunities to differentiate the brand.
• Track social media performance, including reach, impressions, engagement, views, audience growth, enquiries, and other relevant metrics.
• Prepare regular social media performance reports and provide recommendations for improvement.
• Identify high-performing content and develop strategies to replicate successful results.
• Monitor underperforming content and recommend adjustments to improve results.
• Support social media lead generation initiatives and collaborate with the sales team to improve the quality of social media-generated enquiries.
• Assist with property launches, open houses, campaigns, inspections, events, and other real estate marketing activities.
• Coordinate social media coverage for relevant property activities and company events.
• Maintain consistency in brand voice, messaging, visual presentation, and positioning.
• Stay updated on changes to social media algorithms, features, formats, and best practices.
• Take initiative in identifying new opportunities to increase the company’s visibility and generate business through social media.
• Perform other reasonable marketing and social media duties assigned by Management.

Requirements

• Minimum of 2–3 years’ experience in social media management, digital marketing, content marketing, or a similar role.
• Previous experience managing social media for a real estate, property, construction, investment, lifestyle, or related business is an advantage.
• Proven experience developing and executing social media strategies for a brand or business.
• Strong understanding of major social media platforms and their respective audiences.
• Strong understanding of real estate marketing and property-focused content is preferred.
• Excellent written and spoken English communication skills.
• Strong copywriting and storytelling abilities.
• Ability to create compelling property-focused social media content.
• Strong understanding of social media trends, audience behaviour, and content formats.
• Experience with social media scheduling and management tools.
• Ability to monitor and interpret social media analytics and performance data.
• Strong research and competitor analysis skills.
• Excellent organizational and time management abilities.
• Ability to manage multiple platforms, campaigns, and deadlines simultaneously.
• Strong attention to detail, particularly when handling property information.
• Proactive, creative, commercially minded, and results-oriented.
• Ability to work independently and take ownership of responsibilities.
• Reliable internet connection and suitable equipment for remote work.

Key Skills

• Real Estate Social Media Marketing
• Social Media Strategy
• Property Marketing
• Content Planning
• Community Management
• Copywriting & Storytelling
• Lead Generation
• Audience Growth
• Trend Research
• Competitor Analysis
• Content Scheduling
• Social Media Analytics
• Campaign Management
• Brand Management
• Digital Marketing
• Communication
• Creativity
• Data Analysis

Performance Expectations

Performance will be assessed based on factors including:

• Consistency and quality of social media execution.
• Growth in relevant audience and community engagement.
• Reach, impressions, engagement, views, and other relevant platform metrics.
• Quality and effectiveness of property-focused content.
• Performance of property marketing campaigns.
• Number and quality of enquiries generated through social media.
• Contribution to lead generation and sales-support activities.
• Quality and responsiveness of community management.
• Timeliness of content publishing and campaign execution.
• Ability to identify and leverage relevant real estate and social media trends.
• Quality of social media reporting and recommendations.
• Ability to improve content performance based on data and feedback.
• Overall contribution to the company’s brand visibility and business objectives.

What We Offer

• Competitive salary of ₦250,000 per month.
• Fully remote work arrangement.
• Opportunity to manage and grow the digital presence of a real estate brand.
• Professional growth and career development opportunities.
• Opportunity to contribute directly to property marketing and business growth.
• Creative freedom to develop and test new social media ideas.
• A dynamic and performance-driven working environment.

If you are creative, strategic, commercially minded, and passionate about using social media to market properties, grow audiences, generate qualified enquiries, and build a strong real estate brand, we encourage you to apply.

Pay: ₦250,000.00 per month

Work Location: Remote